<>>
Phase 4
ID Code of Conduct Principles
Building on the previous phases, Phase 4 will translate evidence into clear, practical principles for a global ID Code of Conduct that makes digital identity inclusive by design.
What this phase will do
Phase 4 turns the insights from our earlier work into a set of guiding principles for designing, building and governing digital identity systems.
- Co-create draft principles with people with lived experience, industry, regulators and civil society.
- Test and refine those principles through roundtables, workshops and real-world scenarios.
- Publish a clear, practical ID Code of Conduct that organisations can use in policy, design and delivery.
From insights to actionable principles
Phases 1–3 explored the landscape of digital identity, the human cost of exclusion and the economic impact on organisations. Phase 4 brings these threads together to answer: “What must change so that future ID systems work for everyone?”
The ID Code of Conduct will be practical, actionable and rooted in real experiences — not abstract guidelines. It will help organisations design identity journeys that reduce exclusion, build trust and improve outcomes.
Help shape the ID Code of Conduct
Phase 4 is being developed *now* — and we’re actively inviting partners, experts and people with lived experience to help shape the principles.
**To get involved, email:** katherine.chatterton@womeninidentity.org
- Organisations designing or deploying digital identity systems.
- Financial services, telecoms, government and social impact partners.
- People with lived experience of identity exclusion.
Help co-create the final principles, test them in real-world journeys and champion their adoption across industries.
Contact us: katherine.chatterton@womeninidentity.org
Who will use the ID Code of Conduct Principles?
ID Code of Conduct (Phase 4) - CEOs, CROs, CTOs, CPOs, Compliance/Risk functions responsible for standards across the organization and CX, UX, Service Designers and product team leads responsible for the design, development, build and testing of identity solutions.
The ID Code of Conduct will be a pragmatic, actionable international set of guidelines for identity teams.
Virtual International roundtables – Call to Action:
Through 2025/26 Women in Identity will run a series of virtual roundtables with product owners, service designers, framework developers, regulators and policy-makers.
If you design or are involved with designing the authentication/IDV solution customer journey, we’d love to hear from you.
We will run 121 interviews with regulators and policy-makers and experts from relying parties, public sector and private sectors.
If this is you, we welcome expressions of interest to participate in this research to develop an ID Code of Conduct.
Please email katherine.chatterton@womeninidentity.org